SHELFPRO is a smart skincare brand created by dermatologists. We combine medical expertise, critical thinking, and innovative formulas to offer an integrative approach to acne-prone skin and rejuvenation – with minimal steps and maximum effectiveness. Created for the modern and conscious people who make informed choices about their skin health.
Establishment
The idea for SHELFPRO was born during a long and philosophical family lunch in 2024 in a conversation about motivation, freedom of choice, sensible consumption and the courage to take conscious steps in life. SHELFPRO was created by dermatologists with many years of their own clinical and aesthetic practice, united by a common philosophy of intelligent and responsible skin care. Their accumulated experience with patients, dermatological conditions, aesthetic procedures and cosmetic formulas forms a clear, integrative approach based on evidence-based medicine, critical thinking and respect for the skin's natural processes. Their work is focused on conscious and working solutions – with a minimum number of steps, clear application logic and long-term effectiveness. They believe that healthy skin is not a trend, but the result of consistent choices, properly selected formulas and a balanced combination of medical care, aesthetics and lifestyle.
Dr Maria Ratkova
dermatologist
Clinical dermatologist with many years of experience and principal investigator in clinical trials for a wide range of skin diseases. Since 2025, I have been a certified Lifestyle Medicine physician and founder of the Bulgarian Lifestyle Medicine NGO, which complements the dermatological approach with an analysis of skin problems in the context of overall health. I believe that our daily choices have a direct impact on the quality of the skin. My philosophy is that healthy skin is not a trend, but the result of consistency, informed decisions and formulas that follow the basic principles of creation, application and combination.
Dr Konstantin Stavrov
dermatologist
Dermatologist with a focus on the aesthetic spectrum of the specialty and working with the natural potential of the skin. My practice is aimed at patients of all ages who are looking for a harmonious appearance by improving facial wrinkles, restoring volumes and maintaining skin elasticity. My approach is based on a detailed analysis of facial anatomy and building an individual, balanced plan, consistent with the biological and anatomical course of changes over time. I set clear boundaries when expectations diverge from the natural capabilities of the skin. I complement aesthetic procedures with carefully selected cosmetic care because I believe that properly selected formulas are key to healthy skin with improved quality parameters.
Manufacture
An experienced European partner has been chosen for the production of the products, who is entrusted with the creation of selected formulas with carefully selected active ingredients, working in synergy for optimal results. The production process is based on modern technologies that ensure precise control over each stage - from the purity and stability of the formulas to the maximum preservation of the effectiveness of the active ingredients. In parallel, a sustainable and responsible approach is followed, aimed at optimizing resources, reducing unnecessary waste and using energy efficiently. This balance between science, technology and responsibility allows for the creation of formulas with high quality, long-term effectiveness and a smaller environmental footprint.
Premium packaging
The concept of packaging for the products incorporates both a sustainable and responsible approach and a targeted care for the protection and storage of the product, which allows moderation in the use of preservatives. They choose the European manufacturer of premium biophotonic glass miron violetglass, whose products are made of special violet glass, recognized for its ability to filter harmful sunlight and let in beneficial rays. Thus, the packaging becomes a natural protective environment that preserves and supports the full potential of the natural ingredients used, allowing for an optimal choice of preservatives. Fragrance, color, texture and activity are preserved longer and more stably. Packaging is not just an external element, but an active part of the overall concept of effective, conscious and long-term skin care.
Responsible business
SHELFPRO categorically does not support, conduct, commission or fund animal testing for any of its products or ingredients. This principle is an integral part of the brand’s philosophy and reflects our belief that modern skincare should be developed through ethical, scientifically based and responsible practices, in accordance with the highest European standards. We apply the same careful approach to the selection of our product packaging, which is 100% recyclable. It is created and selected with a focus on the protection, stability and long-term preservation of the formulas, while reflecting our commitment to sustainability and responsible use of resources. Our miron violetglass bottles are premium biophotonic glass made from natural raw materials. They are reusable and 100% recyclable, with a focus on minimal environmental impact. The longer product life reduces waste, and the ability to reuse and fully recycle contributes to the conservation of natural resources. Miron uses sustainably selected materials, recyclable and biodegradable packaging solutions and is constantly improving its processes towards even more responsible practices.
